AUSTIN — Spam’s 75th birthday bash isn’t until July, but the canned meat hit another milestone today. On May 11, 1937 — exactly 75 years ago — Hormel Foods Corp. registered the trademark “Spam” for its spiced ham.

“The Spam brand has been loved by millions of families for 75 years. The fact that recipes from all around the world have been passed down from generation to generation is a testament to the relevancy of the Spam brand,” said Nicole Behne, Spam brand product manager.

In 1936, Geo. A. Hormel & Company devised a recipe for a 12-once can of spiced ham. But the new product was quickly copied by competitors, according to Hormel, so then-president Jay C. Hormel decided to coin a brand name with a distinct identity. Hormel says it offered a $100 prize for the best name, and Kenneth Daigneau, actor-brother of Hormel vice president Ralph Dalgneau, came up with Spam.

“Spam products evoke a sense of community and inspire creativity. Consumers are always coming up with new and exciting ways to eat Spam,” Behne said. “Hormel Foods is very proud of its all-American iconic brand.”

To celebrate 75 years of Spam, Hormel launched its first campaign spokescharacter, “Sir Can A-Lot,” in TV and online commercials this year.

In addition to the campaign, the month of July will contain important milestones as the brand recognizes its 75th birthday on July 5.