Editorial: There is little good in decline of WCHA
Published 3:59 am Monday, July 25, 2011
It’s difficult to put a positive face on the decimation of the Western Collegiate Hockey Association.
A group of power-house teams in the WCHA made it official, announcing they are breaking off in two years to form a “super league” called the National Collegiate Hockey Conference.
The Minnesota State University Mavericks will continue in the WCHA, minus the league’s powers: University of Minnesota and Wisconsin (who are going to the Big Ten), North Dakota, Denver, Colorado College, Minnesota Duluth and Nebraska-Omaha.
The reason for the powerhouses abandoning the storied WCHA is a common one — money. Any college Division I sport gets more TV money, attracts more fans and better recruits if their league is packed with top-flight teams.
Ironically, the fans of the big-name teams in the new super league are not well served by the chase for more money and prestige. Dedicated Gopher fans, for example, now often take road trips to Mankato or St. Cloud or Duluth to watch their teams play. Such road trips will be out of the question for most fans as the teams in the new league will play all across the country. The move to create the super league sacrifices the regional flavor and rivalries that mark the current WCHA.
For MSU, St. Cloud State, Bemidji State and the others left in the WCHA, the results are likely to be fewer fans, less revenue and a tougher time recruiting top athletes.
The change also will likely have consequences for the city of Mankato and taxpayers. The city-owned civic center was built for many reasons, but one key one was to be home to Maverick hockey. The civic center — any civic center for that matter — is not designed as a profit center. Civic centers’ operations are generally subsidized by taxpayers with the understanding the overall private economic impact and social benefits are worth it.
If fan numbers and revenue to MSU decline, lower revenues will filter down to the city. Already, fan numbers at the civic center have declined in recent years when MSU plays even the major teams in the league.
The potential revenue loss to the city comes at a time Mankato is seeking state bonding money for a major renovation to the civic center, including the ice sheet and new, larger locker rooms.
The combination of less revenue and more infrastructure expenses will give those residents who are already skeptical of the civic center even more ammunition.
While it will be a couple of years before the full effects of the hockey realignment are known, MSU and the remaining teams in the league have no choice but to move ahead with determination and optimism. They must try to add new teams to the league that will energize fans, continue to tirelessly recruit promising players and become more creative and aggressive in their marketing.
There will continue to be excitement for hockey fans in the WCHA. MSU will still have great rivalries with teams such as St. Cloud’s Huskies. And MSU’s chances for winning will increase, something that always helps attendance.
The realignment is disappointing, but certainly not the end of great Division I hockey in Mankato.
— Mankato Free Press, July 18