Daisy Blue Naturals was recently endorsed in national best-seller David Bach’s book, “Go Green, Live Rich,” which has brought the company a wider client base.

“It’s huge to get national recognition for what I believe in, what my passion is,” said CEO Jena Thompson. “For me, it’s building the foundation for my dream.”

The Albert Lea company was featured in a section in the book that discusses how to make money through a environmentally-friendly business and was listed as one of only nine companies in that section.

Daisy Blue Naturals is a direct-selling company that hires consultants to host product parties in customers’ homes. The products — including skin care, laundry soap, hand soap and hair care — are made with all natural ingredients. All packaging, boxes, packing materials and bottles are either made with recycled materials or are recyclable. The catalogues are printed on recycled paper with soy ink.

“We’re very, very conscious of what we’re doing,” said Sales and Marketing Director Michael Lee. “It isn’t just about what we’re putting in our product, it’s what we’re surrounding our product with. We’re pretty darn proud of that.”

Bach’s book shows people how living green is not always as expensive as people think. The author and financial expert wrote “Automatic Millionaire” and “Start Late, Finish Rich.” He has written five New York Times best selling books.

Lee said the company has no financial ties to Bach, and he didn’t ask if he could mention the company in his book. All the research Bach did and included in the book was on his own, Lee said.

“To be mentioned by an author of that stature says something about what we’re doing,” he said.

The company’s advertising is mainly by word of mouth, according to Lee. Bach recommended more than just the product, he recommended the act of becoming a consultant as a way for people to make money by living green.

Before the mention, Lee said the clientele base mainly focused in Minnesota, Iowa, South Dakota and Wisconsin. But since the book was released on April 8, people from such environmentally conscious areas as Hawaii, New York, Washington, Oregon and the Carolinas have inquired about the company and its products.

Lee said the 6-year-old company would have taken a little longer to reach those parts of the country since there aren’t any consultants based in those states yet.

“Any time you can get a third party endorsement you didn’t pay for really heightens your credit with the public,” said Lee.

However, he said, it’s too early to tell how the mention has affected sales, but consultants are popping up in areas where there wasn’t interest before.

And Lee said he expects that trend to continue.

With the economy the way it is, he said, becoming a consultant is an attractive opportunity to many working women looking for a way to supplement their income. Plus, he said, it’s a cheap way to start a new business.

Daisy Blue Naturals products have always been made out of natural ingredients. The company was formed when Thompson, a chemist, couldn’t find natural products to use on her newborn baby, so she made her own.

The products are “cruelty-free,” meaning no part of the product is tested on animals.