WNBA’s 20th season produces strong numbers and ratings

Published 8:27 am Tuesday, August 2, 2016

A milestone season has produced strong numbers for the WNBA.

The league has amassed more than 24 million video views across its social media platforms, nearly five times more than at this point last season. It also has seen a record number of subscriptions to WNBA League Pass, up more than 20 percent from last year.

The WNBA has made a huge marketing push this year — the league’s 20th season — and that certainly has helped.

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Said WNBA President Lisa Borders: “This is a historic season and all the metrics are trending in a positive direction and we’re thrilled about that.”