Mall of America hires first black Santa

Published 9:24 am Friday, December 2, 2016

BLOOMINGTON — The nation’s largest mall is hosting its first-ever black Santa Claus this weekend.

The Mall of America in suburban Minneapolis hired Larry Jefferson to play Kris Kringle from Thursday to Sunday as part of its Santa Experience.

Santa Experience co-owner Landon Luther said they “want Santa to be for everyone, period.” With that in mind, he said he launched a nationwide search for a diverse Santa and found Jefferson at a Santa convention in Branson, Missouri, over the summer. He was the only black Santa among the 1,000 impersonators in attendance.

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Jefferson said that playing the jolly old elf is “no big deal” to him, saying “I’m still Santa, I just happen to be a Santa of color.”

Jefferson will return home to play Santa in the Dallas-area after Sunday.