Minnesota food and beverage companies will promote their premium and specialty products at the largest specialty food and beverage trade show in North America this month, according to a press release.

Buyers and distributors from around the world will see the companies’ products in the Minnesota Department of Agriculture’s Minnesota Pavilion at the Summer Fancy Food Show from Sunday to Tuesday in New York City.

Minnesota Pavilions are a core activity of the MDA’s New Markets Program, which works with Minnesota food companies to expand market reach within the state and beyond.

Pam Zabrok of Tobies Restaurant and Bakery in Hinckley said they’re excited to join team Minnesota at the trade show.

“We produce a locally-popular Eastern European baked good called potica,” she said. “We’re using this opportunity to travel to New York, to assess whether trade shows are the right format to help us expand the market reach for this delicious treat.”

Zabrok is taking part in a new mentorship program offered by the MDA’s New Markets Program, which matches up to $500 in travel costs on a one-time basis, allowing small food companies to attend a major trade show event prior to investing in a booth as an exhibitor.

Grandma’s Gourmet, an Albert Lea company owned by Kim Olson, is among the companies that will participate in the event.