A dental assistant has expanded her work to include much more of the human body.

Jenni Immel, who works at Craig Hoffman’s dental practice, is the Chief Operating Officer of ReNEW Rejuvenation Clinic, a new business that started in March but will move into more permanent headquarters near the end of August.

“He pretty much just said, ‘I’m gonna get this machine,’ and I’ve been running it ever since,” Immel said.

Now, the business does the cosmetic procedures it offers out of Hoffman’s dental practice on Tuesdays and Fridays, the dental office’s off days, Immel said. When it does move, it will be across a wall to a separate space in the same building, with its own separate entrance at 106 N. Washington. There will be a lobby, two treatment rooms and a consultation room.

It uses a Viora machine for skin-tightening procedures. The machine uses radio frequency waves to help build the collagen lost as people age, Immel said.

The sensation varies.

“Each person is different,” she said. “Some people may not feel something at all, and other people might feel like a rubber band snap, but not all the time.”

They use a different tool on the same machine to dissipate fat cells and reduce laxity in the skin.

“Don’t get me wrong,” Immel said. “You still have to drink a lot of water, diet and exercise … this just helps it so the skin you’re having a hard time with … this is gonna help.”

Additionally, Immel and the other technicians perform IPL — intense pulsed light — to address rosacea, acne, skin pigmentation, hyperpigmentation, sun spots and broken capillaries and to perform hair removal. It is non-invasive, Immel said.

Furthermore, the business does microdermabrasion with a Pristine machine, which Immel said is likely the most popular offering. The process helps with fine lines and wrinkles, takes dead skin cells off the top layers of a person’s face and opens pores, Immel said.

“It kind of gives you that blank canvas to start fresh with your face,” she said.

While the procedures are cosmetic, registered nurse Nicole Boyce checks patients’ medical history and does consultations with the business’s trained technicians, Immel said. Any work done below the neck is checked over by an MD, and anything above the neck is looked over by Hoffman, she said.

“Even though this stuff is safe, you still want to make sure you’re doing it the most proper way for people,” Immel said.

She said expanding into Botox is an option for the future, and she especially wants to begin work with varicose veins.

“The sky’s the limit later down the road as this gets going,” Immel said.

Immel said she is passionate about the clinic, the new role she has taken on with it and what the business can offer the community.

“This is helping people,” she said. “It’s helping them build their confidence — something that they had lost.”

ReNEW Rejuvenation Clinic will have an open house from 4 to 7 p.m. Sept. 19 at Three Oak Vineyards and Winery.