As a part of its worksite financial wellness initiative, intellicents is rolling out its life steps ROBO financial plan.

“We believe that financial wellness plans must go beyond education and coaching to truly move the dial in the financial health of the American worker,” said intellicents  co-founder and CEO Brad Arends. “They need and want advice, but before our advisors and certified financial planners can do that, we needed to figure out how to deliver a foundational financial plan to every employee.”

According to a 2018 survey by American Century Investments, 73% of employees age 25 to 54 find it somewhat or very attractive if their employer offered holistic financial planning and advice as an employee benefit; and 66% of workers age 55 to 65 find it somewhat or very attractive.

“With just an employee census containing age and wage, we can provide a foundational financial plan for an employer’s entire workforce,” said Matt Twedt, president of personal financial management at intellicents. “From there, employees can further engage with our advisors and certified financial planners provide additional details of their life dreams and financial information and receive a holistic financial plan and ongoing advice on how to make it a reality.  At intellicents we call it dream- based investing.”

Twedt said life steps provides each employee rules-of-thumb on necessary emergency funds to protect against unforeseen events, recommended life and disability insurance protection amounts, debt load/credit management and retirement readiness.

“This is the key to employee engagement in your worksite financial wellness program,” Arends said.